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Department of Media and Communication Center for Communication Research

MA Communication and New Media (MACNM)
文學碩士(傳播與新媒體)

Programme Structure for student to be admitted from 2025 onwards


Programme Core Courses for All Streams (12 credits)

Course Code Course Title Credit Units

COM5101

Communication Fundamentals

 3

COM5104

Research Methods for Communication and New Media

 3

COM5501

Internet Communication

 3

COM6601

Capstone Project

 3

1. Media Data Analytics Stream

A) Stream Compulsory Courses (9 credit units)

Course Code Course Title Credit Units

COM5506

Social Network Analysis for Communication

 3

COM5507

Social Media Data Acquisition and Processing

 3

COM5508

Media Data Analytics

 3

B) Stream Elective Courses (9 credit units)

Course Code Course Title Credit Units

COM5105

Media Economics and Financial Markets

 3

COM5106

Integrated Marketing Communication

 3

COM5107

Professional Communication Skills

 3

COM5110

Public Communication Campaign Management

 3

COM5112

Communication Research Seminar

 3

COM5401

Advertising Production and Management

 3

COM5402

Public Relations Strategies

 3

COM5403

Crisis Communication and Management

 3

COM5502

Multimedia Communication

 3

COM5503

Dynamic Web Communication

 3

COM5504

Advanced Multimedia Communication

 3

COM5505

Digital Media for E-marketing

 3

COM5509

Digital Visual Media

 3

COM5510

Introduction to Artificial Intelligence

 3

COM5511

Social Media Influencer

 3

COM5512

Human-AI Communication Workshop

 3

COM5513

AI Communication Ethics and Governance

 3

COM5514

Mobile Communication and Apps Design

 3

COM5602

Directed Studies

 3

COM5603

Dissertation

 3

COM5604

Professional Internship

 3

COM5605

Multimedia Practicum

 3

2. Digital Media Stream

A) Stream Compulsory Courses (9 credit units)

Course Code Course Title Credit Units

COM5102

Global Media in the Digital Era

 3

COM5103

Policy and Regulations of New Media

 3

COM5108

Psychological Processing of New Media

 3

B) Stream Elective Courses (9 credit units)

Course Code Course Title Credit Units

COM5105

Media Economics and Management

 3

COM5106

Integrated Marketing Communication

 3

COM5107

Professional Communication Skills

 3

COM5110

Public Communication Campaign Management

 3

COM5112

Communication Research Seminar

 3

COM5401

Advertising Production and Management

 3

COM5402

Public Relations Strategies

 3

COM5403

Crisis Communication and Management

 3

COM5502

Multimedia Communication

 3

COM5503

Dynamic Web Communication

 3

COM5504

Advanced Multimedia Communication

 3

COM5505

Digital Media for E-marketing

 3

COM5509

Digital Visual Media

 3

COM5510

Introduction to Artificial Intelligence

 3

COM5511

Social Media Influencer

 3

COM5512

Human-AI Communication Workshop

 3

COM5513

AI Communication Ethics and Governance

 3

COM5514

Mobile Communication and Apps Design

 3

COM5602

Directed Studies

 3

COM5603

Dissertation

 3

COM5604

Professional Internship

 3

COM5605

Multimedia Practicum

 3

Notes: Elective courses are offered on a rotating basis, based on budget, staff availabilities, and students' preferences. Approximately six to eight elective courses will be offered in one academic year.



Programme Requirement

  Credit Units
Programme Core Courses 12
Stream Compulsory Courses 9
Stream Elective Courses 9

Credit Units Required for Graduation :

30


Study Chart

  Semester A Semester B Summer
Full-time Study Mode (Graduation in June):
Year 1 Required Core Courses:
COM5101, COM5104, COM5501, COM6601*

One to Two Stream Compulsory Course(s)

Zero to One Stream Elective depending on the stream requirement
 		 Required Core Courses:
COM6601*

One to Two Stream Compulsory Course(s)

Two to Three Stream Electives depending on the stream requirement		  
Full-time Study Mode (Graduation in October):
Year 1 Required Core Courses:
COM5101, COM5104, COM5501, COM6601*

One to Two Stream Compulsory Course(s)		 Required Core Courses:
COM6601*

One to Two Stream Compulsory Course(s)

Two Stream Electives depending on the stream requirement		 One Stream Elective depending on the stream requirement
Part-time Study Mode:
Year 1 Required Core Courses:
COM5101 COM5501

One Stream Compulsory Course		 Stream Compulsory Course(s) and/or Stream Elective(s) depending on the stream requirement Course offering in summer is optional, pending the availability of resources
Year 2 Required Core Course:
COM5104, COM6601*

One Stream Compulsory Course or One Stream Elective depending on the stream requirement		 Required Core Courses:
COM6601*

Stream Compulsory Course(s) and/or Stream Elective(s) depending on the stream requirement		 Course offering in summer is optional, pending the availability of resources

Notes:

  1. To complete this programme, each student is required to take and pass FOUR designated programme core courses, THREE stream compulsory courses and THREE stream electives (altogether 30 credits).
  2. Students are encouraged to take courses offered in regular Semesters A & B.
  3. Course offering in summer is optional, pending the availability of resources.
  4. Availability of elective courses varies across academic years.
  5. *COM6601 is a year-long course(3 credits).
 


 

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