Based in the USA, AUTM is a world leading knowledge and technology transfer association with close to 3,000 technology transfer professionals that's committed to bringing research to application. The core purpose of AUTM is to support and advance academic technology transfer globally, with consistent efforts in related capacity building and advocacy for the profession.
AUTM's Technology Marketing and Technology Valuation Courses are designed for technology transfer practitioners, both in the academic and professional field. The courses address key issues during the technology transfer process, dealing with the arts and science of stakeholder engagement, sharing and alignment of objectives, and achieving shared understanding and agreement through constructive deal making through realistic terms for commercial exploitation of IPs through licensing.
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Date |
14 and 15 December 2023 |
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Time |
9:30-17:45 (Registration starts at 9:00) |
| Venue | TU107, PolyU |
| Instructors | Mr Paul Tumarkin, Assistant Director of Marketing and Communications, Tech Launch Arizona, USA Mr Steven Ferguson, Deputy Director of Licensing and Entrepreneurship, National Institutes of Health, USA |
| Courses |
Day 1 (14 December, 2023; Thursday) – Technology Marketing Day 2 (15 December, 2023; Friday) – Technology Valuation |
| Language | English |
| Admission | Free |
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Registration deadline |
13 December, 2023 Noon (Wednesday) Successful registrants will be notified by email asap |
Day 1 (14 Dec): Technology Marketing Course
Instructor: Mr Paul Tumarkin, Assistant Director of Marketing and Communications, Tech Launch Arizona, USA
The success of your programme depends upon how well you engage your audiences. What kinds of on-campus programmes engage researchers and innovators, and how can we help them see themselves as inventors? What tools and methods can we put to work to engage external audiences, from potential licensees to community advocates, in our mission of impact? How can we use the toolbox at our disposal – from outreach to events to platforms to partners – to develop targeted, effective, measurable communications plans??? Through this 1-day course, you’ll get answers to these questions and by the end of the last session, you’ll have the basics of a strategic marketing plan that you can begin implementing right away.???
Day 2 (15 Dec): Technology Valuation Course
Instructor: Mr Steven Ferguson, Special Advisor of Office of Technology Transfer, National Institutes of Health, USA
AUTM’s Technology Valuation Course teaches the fundamental principles of how to construct the various financial terms that go into a licence. The course examines concepts such as valuation versus pricing and risk, as well as a series of valuation methodologies, including cost, income, industry standards (comparables), rules of thumb, discounted cash flow and equity.
Target Audience: The Courses are designed for technology transfer employees, university researchers, students, entrepreneurs and industry practitioners interested in technology transfer, start-up and commercialisation issues of the region.
With sponsorship from the organisers, participation is free while seats last.
All AUTM professional development courses are eligible for continuing education (CE) points with the Alliance of Technology Transfer Professionals (“ATTP”) leading to the designation of Registered Technology Transfer Professionals (“RTTP”). This AUTM course will offer 12 hours of CE points. For more information about the registration process and requirements for Registered Technology Transfer Professional (RTTP), please visit the website of the Alliance of Technology Transfer Professionals (ATTP) at www.attp.global.