Corporate Identity Approval
CityUHK's Policy and Guidelines for the Use of the University's Name, Visual Identity and Trade Marks defined the approval authority to approve the use of the University's name and visual identity. Based on the published policy and guidelines, the President has delegated the authority to the Director of Communications and Institutional Research Office to approve the use of the University's Name, Visual Identity, and Trademarks, including but not limited to the following cases:
- Use in connection with an outside organisation/institution;
- Use in connection with commercial enterprises or trade associations representing commercial enterprises; and
- The use may carry a potential for financial, legal or reputational risk to the University.
The Communications and Institutional Research Office is responsible for the overall co-ordination of the implementation of the published policy and guidelines. To facilitate review and approval process, please refer to the following guidelines for approval requests:
Business Card Related Approval Requests
Approval is based on:
- The printed title being a university centrally recognised title (but not limited to functional title);
- Line Manager (Dean or equivalent) approval having been obtained;
- Explanation of how the business card issuance will assist the requestor in carrying out CityUHK external activities; and
- Terms of the requestor's appointment, which should normally exceed at least one year.
Logo Usage Requests
Approval is based on:
- The promoted activity supporting CityUHK's external recognition;
- Activity / logo use being commensurate with CityUHK's reputation and values;
- Endorsement by the Head of Department or Line Manager having been obtained; and
- Use of the CityUHK logo conforming to the prevailing Corporate Identity Manual published by the Communications and Institutional Research Office.