GE2265 - Introduction to Marketing | ||||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||||
Course Aims | ||||||||||||
This course aims to introduce the students with the important frameworks, concepts and techniques of marketing management. Students will be provided general knowledge about the key roles of marketing in an organization especially business firms, and planning and implementing successful marketing strategies for the organizationsa?? goals.? The course aims to familiarize students with the marketing concepts and applications in various situations especially the business organizations.? | ||||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||||
Continuous Assessment: 50% | ||||||||||||
Examination: 50% | ||||||||||||
Examination Duration: 2 hours | ||||||||||||
Regulation of the Course 1. Students need to meet the attendance requirement of the Department of Marketing for the completion of the course. 2. Students are required to pass both coursework and examination components in order to be awarded a pass. | ||||||||||||
Detailed Course Information | ||||||||||||
| GE2265.pdf | ||||||||||||
