EN3561 - Advertising Copywriting in English | ||||||||
| ||||||||
| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
The course aims to: - explore the process of advertising copywriting in English and the techniques involved in the complex process of creating advertising texts for various media and a range of audiences. - identify examples and genres of persuasive writing in English - critically evaluate the impact that advertising messages have on audiences in a range of social and professional contexts - analyze the language and discourse of advertising messages ion English - apply a range of?multi-modal persuasive devices used by advertising copywriters to practice writing advertising copy across a range of media | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| EN3561.pdf | ||||||||
