Approved Courses for Research Degree Students (MKT)
Department of Marketing
MPhil/PhD students are required to fulfill the stipulated core course and elective requirements.
Core Courses for MPhil/PhD Students:
Please refer to the list of core courses specified by the College of Business. In addition, MPhil/PhD students are required to fulfill the following core course requirements.
Department Core Courses:
| Code | Course Title | Credits | 2024-2025 Semester / Term |
|---|---|---|---|
| MKT8633# | Doctoral Studies: Empirical Marketing Research | 3 | B |
Department Elective Courses:
| Code | Course Title | Credits | 2024-2025 Semester / Term |
|---|---|---|---|
| MKT8630# | Doctoral Studies: Marketing Modeling | 3 | B |
| MKT8631# | Doctoral Studies: Marketing Strategy | 3 | - |
| MKT8632# | Doctoral Studies: Consumer Behavioral Research | 3 | A |
| MKT8634# | Doctoral Studies: Marketing Literature | 3 | - |
Remarks: For MKT PhD students, one course from MKT8630, MKT8631, and MKT8632 can be taken to fulfil core course requirement
Apart from the above MKT electives, research degree students can choose to take other postgraduate courses offered by academic departments at CityUHK or by other local tertiary institutions.
- # Doctoral level courses approved by the College Graduate Studies Committee.