The proliferation of digital platform brings upon opportunities as well as challenges to our lives. Through this highly interactive course, we will take the students through a structured examination of how we are affected by and/or could leverage on the digital platform to better present ourselves and to improve the society well being at large. Students will learn to appreciate the opportunities that new digital platform brings to organizations for branding, and to individuals for improving their images for their personal career and life, as well to the society and community in terms of the social well-being. Students will also learn how to deliver a seamless profile across multiple platforms.