MGT3422 - Product and Service Innovation Management
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Offering Academic Unit | Department of Management | Credit Units | 3 | Course Duration | One Semester | Pre-requisite(s) | | Course Offering Term*: | Semester B 2024/25
Semester B 2025/26 (Tentative) |
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| * The offering term is subject to change without prior notice |
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Course Aims
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- Discover and understand the basic concepts in new product design and development.
- Discover and assess the special requirements of developing new products as opposed to mature products.
- Discover and assess market environments for new product opportunities, screen and select potential new product ideas.
- Discover, plan, undertake and evaluate the demand for new product concepts.
- Discover, develop, implement and evaluate a new product concept.
- Discover, develop, present and defend a new product proposal in order to gain sponsorship from a Hong Kong company.
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Assessment (Indicative only, please check the detailed course information)
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Continuous Assessment: 65% |
Examination: 35% |
Examination Duration: 2 hours |
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Detailed Course Information
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MGT3422.pdf
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