MKT5641 - Chinese Business Culture and Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
The course aims to:? 1. Prepare students for the realities and complexities of cultural diversity.? 2. Provide students a better understanding of how the firm can manage marketing challenges in cross-culture and Chinese culture settings.? 3. Develop students' capacity to apply marketing strategies to a given situation involving specific cultural background.? 4. Acquire advanced knowledge of Chinese business philosophy and principles; 5. Develop a critical awareness of contemporary strategic marketing issues. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Regulation of the course Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course. | ||||||||
Detailed Course Information | ||||||||
| MKT5641.pdf | ||||||||
