COM2407 - Integrated Marketing Communication Principles and Practices | ||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to provide students with knowledge of methods by which a business organization communicates with its market. Students will discover, examine and apply different theories and concepts of promotional tools such as advertising, public relations and sales promotions in the ever-changing world of communication. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 100% | ||||||||||
Detailed Course Information | ||||||||||
| COM2407.pdf | ||||||||||
Useful Links | ||||||||||
| Department of Media and Communication | ||||||||||
