COM2116 - Audience Analytics and Media Strategies | ||||||||
| ||||||||
| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to teach students the various approaches in audience analysis and the purposes, philosophies, and methods of obtaining audience information for different media, with a particular focus on Internet and social media. Strategies for developing and scheduling online campaigns will also be covered. Students are expected to gain a broad understanding of the different methods in measuring media, and the different parameters in evaluating media effectiveness. Students will engage in a group project to apply their knowledge and skills to develop action plans. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| COM2116.pdf | ||||||||
