COM5505 - Digital Media for E-Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to provide students an innovative overview of e-marketing with an emphasis on using creative digital media. It generates students working knowledge and skills via the innovative process of e-marketing from planning, creation, execution, to evaluation and the usage of various digital media in e-marketing. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Class participation: 10% Generate and present a creative project plan and e-marketing project: 40% Class assignments and home assignments: 15% Create and present analysis report on creative real e-marketing campaign: 35% | ||||||||
Detailed Course Information | ||||||||
| COM5505.pdf | ||||||||
Useful Links | ||||||||
| Department of Media and Communication | ||||||||
