COM5401 - Advertising Production and Management
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Offering Academic Unit | Department of Media and Communication | Credit Units | 3 | Course Duration | One semester | Course Offering Term*: | Semester A 2014/15 |
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| * The offering term is subject to change without prior notice |
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Course Aims
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This course aims to - examine the strategic, creative and aesthetic theories and techniques of developing and managing advertising campaigns in international and local contexts, including the Greater China region.
- discover the fundamental principles and practice of advertising across a range of communication channels like print, TV, radio, the Internet and various new media.
- analyze advertising, marketing and persuasive communication in diverse social and cultural contexts through case studies, practical examples, interactive activities, and hands-on exercises, supported by the integration of new media in the learning process and deliverables.
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Assessment (Indicative only, please check the detailed course information)
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Case Study: 35%
Creative Project -
Task 1 (Innovation): 25%
Task 2 (Execution): 20%
Task 3 (Presentation): 10%
Attendance and participation: 10% |
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Detailed Course Information
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COM5401.pdf
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Useful Links
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Department of Media and Communication
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