COM5104 - Research Methods for Communication and New Media
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Offering Academic Unit | Department of Media and Communication | Credit Units | 3 | Course Duration | One semester | Course Offering Term*: | Semester A 2014/15 |
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| * The offering term is subject to change without prior notice |
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Course Aims
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This course is designed to provide training on research methods in communication and new media. It aims to
- examine basic concepts of communication research;
- introduce specific data collection methods such as survey, content analysis, experimental design?and qualitative methods;
- practice statistical techniques including sampling, descriptive and inferential analyses;
- oral and written presentation of research results.?
By the end of the course, students are expected to be able to read and evaluate professional and academic research reports; design and implement research projects; perform statistical data analysis; write up research reports; and present research findings in a professional manner.
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Assessment (Indicative only, please check the detailed course information)
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Research proposal development: 15%
Research paper and presentations: 25%
Two quizzes: 20%
Final Exam: 40% |
Examination Duration: 2 hours |
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Detailed Course Information
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COM5104.pdf
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Useful Links
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Department of Media and Communication
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