COM8008 - Selected Issues & Topics in Communication: Seminar on Risk, Crisis, Strategic Communication, & Socie | ||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course offers an in-depth exploration of risk/crisis communication and strategic communication, with a specific focus on the Chinese societal culture. Through the lens of communication, organization, management, and cross-cultural psychology theories students will examine key concepts, theoretical frameworks, and methodological issues related to risk/crisis communication. The course covers various essential topics, including image restoration reputation management, relationship management, and trust management. This course also explores topics across diverse cultural and media contexts, including technology-mediated communication and AI-mediated turst in communication.? The primary goal of this course is to equip students with the knowledge and skills necessary for developing a conference paper and a journal article centered around the creation of a Chinese (and/or cross-cultural) model/theory of strategic communication. To facilitate this, students will have access to instructor-provided datasets, as well as the option to utilize their own data or open access datasets.? | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 100% | ||||||||||
Detailed Course Information | ||||||||||
| COM8008.pdf | ||||||||||
