COM5408 - Global Promotion and Branding | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to provide students with an understanding of marketing concepts and analytical processes in global marketing operations. The focus is to foster and sustain students' skills as innovative professional global marketing analysts and problem solvers. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 70% | ||||||||
Examination: 30% | ||||||||
The final exam will be in two hours. It will include all materials covered in this semester. The exam will include multiple choices and short questions derived from the text and class periods. | ||||||||
Examination Duration: 2 hours | ||||||||
Detailed Course Information | ||||||||
| COM5408.pdf | ||||||||
