COM5111 - AI and Digital Marketing for Entrepreneurs | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course covers advanced topics in marketing communication with a focus on the application of innovative marketing concepts and digital tools for entrepreneurs in today's AI-empowred digital environment. Topics include web analytics, design thinking, content marketing, influencer marketing, viral video marketing, mobile marketing, social media marketing, social engine optimization, search engine marketing, Generative AI, big data analytics, AI-assited marketing, product management, and the ethical and ESG considerations of entrepreneurship. Case studies, group project, and interactive class discussion will be intensively used to achieve this objective. Specifically, this course aims to 1) Discover innovative marketing concepts and application in real business situations.? 2) Design and implement creative marketing planning for a real business company.? 3) Understand the state-of-the-art in digital marketing communication. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
In-class exercise / student activities may be given out to enhance learning experience. | ||||||||
Detailed Course Information | ||||||||
| COM5111.pdf | ||||||||
